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Adobe Target Architect Master Sample Questions:

1. A retail company is planning to use Automated Personalization from Adobe Target to personalize content based on user visits.
What are two visit-based features that Automated Personalization supports? (Choose two.)

A) Emails
B) Mbox parameters
C) Experience Cloud Audiences
D) Rawbox implementations

2. A retail company is planning to use Adobe Target to implement A/B Testing. They are concerned that bot traffic might impact the results.
What are two ways that Adobe Target handles known bot traffic? (Choose two.)

A) It does not log an activity visit for reporting.
B) It does not create or retrieve a visitor profile.
C) It logs data to be sent to the Adobe Experience Platform.
D) It uses bot traffic in modeling and serving personalized content.

3. A client has users that authenticate on their site on every visit, but they also tend to utilize the site on multiple different devices, including laptops, mobile, and tablets at different times of the day.
The client wants to ensure that a user has a consistent experience of their site across each of their devices, including showing the same user the same experience from an Adobe Target activity, regardless of what device they have authenticated on.
Which two options will ensure that a user is delivered the same experience across all of their authenticated devices? (Choose two.)

A) Populate the mbox3rdPartyId Adobe Target request (mbox) parameter with the user's ID.
B) Use the Adobe Experience Cloud Visitor API method setCustomerIDs with the user's ID and authenticated state.
C) Populate a custom Adobe Target request (mbox) parameter with the user's email address.
D) Use Adobe Experience Cloud Triggers to know when a specific user is visiting the site.
E) Utilize Customer Attributes in the Adobe Experience Cloud.

4. When troubleshooting a 400 HTTP status code in Target API requests, what is the primary step?

A) Synchronize catalog feeds
B) Validate API token and permissions
C) Confirm if the mbox exists
D) Check for malformed JSON payload

5. A Client wants to display a real-time Abandoned Cart message on the homepage when a customer reaches the "Review Order" page but does not complete the order. The Abandoned Cart message should contain the product categories, total price, and a link back to the cart contents. The client also wants to report on the activity's success using Adobe Analytics. What does the architect need to implement to support this requirement?

A) Multiple profile scripts
B) Target segments
C) Analytics segments
D) Adobe Target APIs

Solutions: