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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. While they each can be deployed to support other non-IBM platforms, what is the key synergy in a joint WebSphere Commerce and Coremetrics deployment?

A) Recognized best of breed customer interaction platform.
B) Support for social networks, affiliates, and content aggregators.
C) Rapid time to value, based on pre-integration and common marketing constructs.
D) Recognized best of breed web analytics and 1:1 marketing.

2. Which type of constraint optimization problem can Smarter Commerce address?

A) Store space planning.
B) Transportation routes.
C) All of the above.
D) Inventory allocations.

3. Which of the following Smarter Commerce Offerings is a core part of delivering a customer
buy-online, pick-up in store (BOPIS) capability?

A) Logistics Management.
B) Customer Self Service.
C) Distributed Order Management.
D) Social Analytics.

4. Of the choices below, which is one of the top reasons companies fail to do cross-channel, interactive, marketing with their customers?

A) Uncertain ROI.
B) Existing systems and data are too disparate.
C) They feel interactive marketing is not appropriate for their business.
D) Cost is too high.

5. What are Smarter Commerce 'Buy' Offerings focused on?

A) Buy online, pick-up in the store (BOPIS).
B) Visibility and optimization in the supply chain.
C) Effective 1:1 marketing to facilitate customer purchase decisions.
D) Customer buying patterns.

Solutions: