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IBM M2020-645 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: IBM Cognos BI Product Overview | - Core capabilities of IBM Cognos BI - Business intelligence use cases |
| Topic 2: Sales Positioning | - Competitive differentiation - Value proposition for enterprise BI |
| Topic 3: Customer Use Cases | - ROI and business impact scenarios - Industry applications of Cognos BI |
| Topic 4: Solution Architecture | - Cognos components and services - Deployment models |
| Topic 5: Reporting and Analytics Features | - Dashboards and visualization concepts - Standard reporting capabilities |
IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:
1. According to studies by IBM and Gartner, what do CIOs list as their number one concern?
A) Compliance
B) Mobility solutions
C) Risk management
D) Business analytics
2. What is the best strategy when positioning IBM Cognos BI against a niche competitor such as QlikView and MicroStrategy?
A) Expand the agenda to include capabilities not provided by the competitor.
B) Explain that unlike these other vendors, all functionalities of Cognos are available out of the box without having to code.
C) Describe how IBM Cognos is the lowest cost solution on the market and provides the lowest total cost of ownership of all vendors.
D) Warn the customer of hidden charges attached to features perceived as free.
3. Which type of user will be most interested in the Dynamic Query Analyzer feature of IBM Cognos BI?
A) Executive
B) Business analyst
C) Business manager
D) IT user
4. A company is looking to improve their team decision-making through collaboration and collective intelligence.
Which feature of IBM Cognos BI best meets this requirement?
A) IBM SPSS integration
B) IBM Connections included
C) IBM OpenPages integration
D) Active Report authoring
5. What is the purpose of the Active Reports feature of IBM Cognos BI?
A) To intelligently tailor reports based on user behavior.
B) To allow users to collaborate by sharing annotations within reports.
C) To increase report flexibility by integrating enhanced search capabilities.
D) To provide interactive reports that users can work with while offline.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: B | Question # 5 Answer: D |
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