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Facebook 600-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Develop Community Strategies and Processes | 27% | |
| Engage and Moderate the Community | 29% | |
| Make Strategic Content Decisions | 16% | |
| Define and Establish a Community | 8% | |
| Measure and Analyze Community Success | 20% |
Facebook Certified Community Manager Sample Questions:
A community manager of a tech startup wants to develop new customer acquisition channels. The startup has a Facebook Page and an Instagram account with a combined reach of 80,000.
The chief marketing officer of the startup directs the community manager to research how to launch a podcast. The startup has not previously used podcasts.
Which first step should the community manager take?
- A. Research all existing podcasts in the industry and find content that has not been produced previously
- B. Analyze the best-performing content across the current social media presence for potential reuse in the podcast.
- C. Launch the podcast at the earliest possible time, and promote it exclusively on the Facebook Page.
- D. Research and purchase the appropriate tech equipment to record podcasts, and submit expenses to their manager.
Correct Answer: B 🗳️
An interest-based community with a culturally diverse membership often shares a variety of posts about empowerment. Post approval is not turned on, so conversations are carefully monitored to make sure heated debates and comments do not become personal. A longtime member who has not posted for a year leaves a comment that violates the guidelines for marketing and spam. The comment is removed, and feedback is provided in a private message.
The member is upset and posts again sharing their thoughts on having their comment removed. They challenge the community management team and its approach to the guidelines.
What should the community manager do to handle this conflict?
- A. Use the Branded Content manager to signify which promotional posts have been approved by the admin team.
- B. Remove the member from the group and delete all comments and posts from the last 30 days.
- C. Share the rules and guidelines as a comment on their post and monitor for future violations.
- D. Review the admin activity log to analyze the effectiveness of the admin team in enforcing their guidelines.
Correct Answer: C 🗳️
The management team of a mobile app has expectations of maintaining a high level of efficiency. A community member of a group for the app has posted the same question several times over the past few weeks. The team has responded several times that the solution for that problem is still being developed. The member has started to repeatedly ask the same question in comments on unrelated posts.
The community manager needs to ensure this community member does not negatively affect other members.
How should the community manager proceed?
- A. Block the member from the group to avoid the subject.
- B. Reach out privately to the member to ask if responses from the team are unclear.
- C. Remove the comment with the appropriate rule and explain possible disciplinary actions.
- D. Invite other members to clarify that the question has been answered.
Correct Answer: C 🗳️
The head of community management for an online tourism company hires 15 regional community managers. Each community manager is responsible for one regional Facebook Page and Instagram account. The head of community management needs to provide leadership with overall metrics and sentiment.
To set up a global reporting system, what should the head of community management do?
- A. Ask each regional manager to submit an individual report, then merge those into one report
- B. Hold a daily meeting with the full team to track progress for each region
- C. Create a template and require each regional manager to submit results that are above the benchmark
- D. Create a template and require each regional manager to complete that template every month
Correct Answer: D 🗳️
A men's grooming brand is hosting an exclusive event with a group of Instagram influencers, brand superfans and press contacts to try its new range of products. The community manager will be present at the event to capture photo and video content. The goal is to build excitement and engagement with non-attendees on Instagram around the new product range.
What should the community manager do?
- A. Curate captured content Tag key attendees Plan a full narrative for Instagram Stories prior to sharing
- B. Post teaser content Use Instagram Live at the event Encourage viewers to share their red carpet looks
- C. Repost influencer content Share every story tagged with the event hashtag Share behind the scenes videos in real time
- D. Focus on video content Share the brand's Instagram story with close friends Use local hashtags to increase reach
Correct Answer: A 🗳️
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