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Google adwords-display Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Measurement and Performance | - Attribution models and performance evaluation - Campaign reporting and analytics |
| Topic 2: Display Advertising Fundamentals | - How Display campaigns work - Google Ads Display Network basics |
| Topic 3: Audience Targeting | - In-market and custom intent audiences - Demographic and affinity audiences |
| Topic 4: Bidding and Optimization | - Conversion tracking and optimization - Smart bidding strategies |
| Topic 5: Ad Formats and Creative | - Responsive display ads - Image and video ad formats |
Google Display Exam Practice Test Sample Questions:
1. Robert has created a display ad for his business that sells photography equipment online. He has created a large keyword list for his ad Google AdWords campaign - which is included in the Google Content Network. What is likely to happen with an expansive, large keyword list?
A) Robert's ad will budgeting will be adjusted to use the entire budget as soon as possible because the large amount of keywords will demand his ad more often.
B) Robert will generate more sales.
C) Robert's ad may be paused by Google because there's an abundance of keywords.
D) Robert's ad may show up on irrelevant sites that seem related to his business, but really ar en't.
2. When you create a new ad group in Google AdWords you have to name the ad group, create the ad, and then what other action?
A) Define the timeframe the ad should run within.
B) Define the keywords.
C) Define the budget.
D) Define the campaign the ad group belongs to.
3. Sally has multiple campaigns for her company's products in Google AdWords. She wants to see and edit the details of all the ad groups in her AdWords account. Which one of the following approaches is the best choice for Sally to see and edit details of all the ad groups in her AdWords account?
A) Sally should use the Ad groups tab from the All online campaigns page of her account.
B) Sally should use the Ad groups tab from the Active Campaigns tab of her account.
C) Sally can see all of the Ads from the online campaigns page, but she can only edit the ads one at a time.
D) Sally should use the downloadable AdWords editor for this feature.
4. Gareth has created a new video advertising for the Google Content Network. His video is a demonstration of a service his company provides for Web users. How can Gareth get this video into the Google Content Network?
A) Service advertisements are not allowed in the Google Content Network.
B) Gareth will need to enroll in the video placement program and then he will be able to upload the ad through the Video Ad submission tool.
C) Gareth can use the Display Ad Builder and use a template with the video ad format.
D) Gareth can upload the video through YouTube and then provide the Google AdWords URL for the ad to be submitted to the Google Content Network.
5. Hal is considering a YouTube masthead for an ad campaign. There are several requirements on size and sound limits for YouTube masthead advertisements, such as the 50KB load size and the 1MB load for animation and autoplay. What is the maximum size for videos (.flv) file size for when a user clicks the masthead to see the video ad?
A) 50MB
B) 100MB
C) 10MB
D) 1MB
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B | Question # 3 Answer: A | Question # 4 Answer: C | Question # 5 Answer: C |
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