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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

Question 1

Northern Trail Outfitters wants to have a periodic, dynamic newsletter sent to a set data extension, but the data in this data extension will be regularly updated, and the subscribers inside could be removed/added multiple times. What option should speed up the delivery while meeting these criteria?

A. Journey that allows re-entry after exiting
B. Single Send Journey
C. Scheduled Automation using a Send Activity
D. Scheduled Automation utilizing Triggered Send Emails

Question 2

Northern Trail Outfitters (NTO) is saving each Email Address in its SendLog which is quickly increasing in size. NTO's marketers want to pull data from the SendLog for troubleshooting based on email address when a subscriber either does not receive an email or receives the wrong email. Which design should the consultant recommend to perform their analysis?

A. Filter data using a Filter Activity on SendLog Data Extension.
B. Set up and pull data from Tracking Extracts in Automation Studio.
C. Set up and pull data from _Sent and _Subscriber Data Views.
D. Set up and pull data from a SendLog Archive Data Extension.

Question 3

For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year. Which two considerations should be made about Tokenized Sending? (Choose 2 answers)

A. Personalization Strings still allow PII to be displayed within an email.
B. Journey Builder Decision Splits provide a method to access data of Tokenized data natively.
C. Tokenized Sending should be combined with field-level data encryption for additional security.
D. Service Level Agreements for email sends are unsupported with the inclusion of outside servers.

Question 4

Northern Trail Outfitters has a file that drops intermittently to their SFTP account. Once this file drops, they want to be able to have it immediately imported and then segmented to enter a specific journey depending on the data inside the file. Which two options would meet these requirements? Choose 2 answers

A. File Drop Automation
B. SQL Query
C. Scheduled Automation
D. Decision Split

Question 5

A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC instance. The MC has been live for a year now, where the primary key for records has been the Email Address. Which two options would prevent the customer from duplicating records? (Choose 2 answers)

A. Upload CSV with Migrated Subscriber Keys to All Subscribers.
B. Continue as normal, as Marketing Cloud Contact Models will dedupe keys by Email Address.
C. Get existing records updated with new Keys sourced from Sales Cloud instance.
D. Purge the current records and carry on with new keys sourced from Sales Cloud.

Solutions: