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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. An insurance organization wants to report on its customers who have connected to its agents through its website, mobile app, or phone calls in the last 7 days. The organization wants the number of customers connecting through each channel to be highlighted on the top of dashboard, so that key data stands out.
As a CJA business practitioner, what visualization would you recommend to be used in Workspace?
Response:

A) Text
B) Flowchart Visualization
C) Summary Number
D) Summary Change

2. Your team is sharing monthly campaign performance reports with external partners, but some partners report missing files. After investigating, you discover that access permissions were not set correctly. What should you do next?
Response:

A) Use fallback metrics for incomplete reports.
B) Update access permissions to include all intended recipients.
C) Reassign report distribution tasks to the marketing team.
D) Increase the report delivery frequency.

3. In order to perform a non-time based calculated Cohort Analysis report, which Cohort inclusion setting criteria should you select?
Response:

A) Custom Dimension Cohort
B) Latency Table
C) Conversion Metric Cohort
D) Rolling Calculation

4. Which steps should be performed when conducting exploratory data analysis in Adobe CJA?
(Select two.)
Response:

A) Apply Data Filters
B) Enable Campaign Quotas
C) Define Key Metrics
D) Use Pre-Built Templates

5. Which component allows creating customer behavior summaries across data views in Adobe CJA?
Response:

A) Attribution Model
B) Segment Overlap
C) Summary Table
D) Calculated Metric

Solutions: